Multicultural brand strategist with global experience creating culturally impactful, commercially effective work.

Over the past 16 years, I’ve worked across Wieden+Kennedy Shanghai, Anomaly New York, and TBWA\Media Arts Lab Singapore, partnering with iconic brands including Nike, Tiffany & Co., Disney, and Apple.

Most recently at Forsman & Bodenfors Singapore, I brought strategic rigor to client work, shaping platforms and ideas rooted in cultural insight and creative ambition.

Born to a Thai father and a Chinese tiger mother, I grew up in a household where fluency across cultures, languages, chess, and piano were non-negotiable.

Outside of work, I’m usually cleaning up after two cheeky daughters and two very needy cats — one lint roller at a time.